AI SEO + GEO+ SEO + AEO = The New Frontier of Marketing

Digital marketing is marketing. SEO is on it's way out. Revolutionised back to real brand marketing. 2026 SEO will be another interesting year as old ways die and trust becomes important. SEO may be dying, but digital marketing for searchers is 100% alive and about to thrive. 

If you want to win in the long run at SEO in 2026, you play by the old fashioned rules of business. Be nice, do a good job, build a reputation and do the marketing suitable for your business. Use our rule: be 10%+ better than all your competitors at everything and you will be golden.

If it's that simple, why am I here? Because to know what works and doesn't takes experience, analytical thinking and a passion for marketing. SEO should die off as we know it before 2030. It should be replaced with a standard everyone can meet. Leaving reviews, reputation sculpting, and brand awareness as differentiators.  

BTO aka brand trust optimization might be the next big  evolution not just for SEO, but marketing in general. The current state of marketing isn't good. Overblown budgets, overreporting, and underachieving are making the industry look bad. Backlinks are going, reviews are rising.

What happens to SEO in 2026?

 I used to outsource most tasks, but the last year or two has been very different. I figured out "everything SEO" 6 months before I ever touched AI. My experience and knack for predicting trends and figures showed me the way, but I didn't know how to explain it all. Things are actually simpler now. Back to the old ways. 

Back to common sense best practices like nurturing brand reputation. Google is the Yellow Pages, where you go to locate a company. The decision is made with AI. Google Organic Search is dying, replaced by AI Overviews. 1st position gets clicked 10% of the time now. It was 30% before. If you aren't first, forget it. 2-4% of the clicks isn't worth it. Now we optimise for AI which will help you in 2026, as all markets see the same trends.

 

Brand Trust Optimization (BTO)

This is reviews and best practices for getting in Google's good books. It differs from Trust Marketing because it is also focused on the technical side for EEAT (Google's signals for their TrustRank score). YMYL websites need this. We offer a recovery service and an audit as standalone services. The audit for a standard small business should cost £700. Recovery prices start at £1000 depending on the situation. 

How to Do SEO in 2026

Search Engine Optimization (SEO) in 2026 hinges on aligning content with user intent and Google’s emphasis on clarity, relevance, and user experience. Based on insights from a leaked Google document, here are key strategies to optimize your website effectively.

Craft Unique, Descriptive Page Titles

Every page needs a distinct title that clearly describes its content. Avoid generic or templated titles. For example, instead of “Blog Post,” use “Top 10 Hiking Trails in Colorado for 2026.” Keep titles under 60 characters to prevent truncation in search results [1].

Align H1 Tags with Titles

Your H1 tag should match or enhance your page title, reinforcing the page’s focus. For instance, if the title is “Best Hiking Trails in Colorado,” the H1 could be “Explore Colorado’s Top Hiking Trails for 2026.” This ensures consistency and clarity [1].

Use Descriptive URLs

URLs should reflect the page’s title and H1. For example, /best-hiking-trails-colorado-2026 is clear and relevant, helping both users and search engines understand the page’s purpose [1].

Write Clear Internal Anchor Text

Internal links should use descriptive anchor text that accurately reflects the destination page’s content. Instead of “click here,” use “Learn More About Colorado Hiking Trails” to guide users and search engines [1].

Make Headings Visually Prominent

Main headings (H1, H2, etc.) should stand out with larger fonts and a clear hierarchy. This improves readability and signals importance to search engines, enhancing user experience [1].

Deliver on Title Promises

Ensure your content fulfills the expectations set by the title. If your title promises “2026 SEO Tips,” the content must provide actionable, relevant advice. Mismatched content can harm rankings and user trust [1].

Avoid Keyword Repetition

Eliminate redundant keywords in titles to maintain clarity and avoid appearing spammy. For example, “SEO Tips for 2026” is better than “SEO Tips, SEO Strategies, SEO 2026” [1].

Monitor Titles in SERPs

Google may rewrite titles in search results. Regularly test and track which titles Google displays using tools like Google Search Console to refine your approach [1].

By focusing on these strategies, you can align with Google’s priorities. Which means you will improve rankings and enhance user experience in 2026.

Citations:
[1] Leaked Google document on search ranking factors, 2025.